The Importance of Big Data Analytics In Business


Throughout history, businesses have used data and analytics extensively to understand how they are faring in the market, how their consumers react to their products, and what they have to do in the future. In this age where everything is connected, and information is power, Big Data Analytics is a crucial tool for businesses to thrive and gain a competitive advantage. Big data refers to huge volumes of data, ranging in the petabytes that cannot be processed with traditional means. Today, the use of Artificial Intelligence and cloud computing with tremendous computing power has made the extraction, processing, and derivation of big data accessible to even small-scale businesses and startups. Once weaponized to its fullest extent, big data stands to offer substantial benefits for any business's growth and sustainability. This article will outline the importance of big data analytics for your business now so you can make better decisions for the future. 

What is Big Data: 

Big data typically refers to data sets that exceed the range of sizes used effectively by traditional methods. The sizes routinely range from the terabytes to the petabytes. They include a wide range of information from stock exchanges, social media, search results, website databases to even employee salary reports. They are used to analyze market trends, uncover hidden patterns, excavate new avenues for innovation, and figure out consumer and demographic preferences. All of these make for easier decision making and allocation of resources.

Benefits of Big Data Analytics:

1) Access to Effective Information: 

One of the most significant advantages of big data analytics is that it offers specialized, targeted, and in-depth information that cannot be obtained from regular polls or surveys. Tapping into the vast reserves of social media activity can allow you to understand what consumers say about your products and services. These opinions and feedback are diverse and varied. These nuanced opinions can be used to improve your products. Targeting certain consumer groups from different demographics is also made possible. You can incentivize them with lucrative offers or give them a sneak peek into your future products to boost consumer engagement. Getting information from all these sources can also help you tailor your website and services to maximize consumer satisfaction. The advantage is that you can be proactive and implement positive changes before consumers start to get dissatisfied and give negative feedback. Finally, a comparative analysis of your rival's products and current market trends via cross-examination can provide valuable insight, essential for you to market, and provide your services in an effective and informed manner. This can speed up decision making and ensure your business is flexible to market changes.

2) Allows Greater Foresight: 

Big data analytics are exceptionally adept at recognizing patterns and trends in the market by analyzing changing consumer opinions and marketing strategies adopted by rival companies. This can help to identify new and emerging market trends and reliably predict the next trends. This allows for better resource allocation and restructuring of the marketing strategy to jump on the latest trends and offer better and updated services. Large volumes of quantifiable data about your business processes can allow you to troubleshoot areas of relative inefficiency. Combined with significant research into improving existing systems by research scientists, your business can increase its overall operational efficiency in both the short and long term and foresee potential risks and threats. It opens the door for further innovation and increases dynamic efficiency. 

3) Increases Worker Productivity: 

Having data-based evidence and regular progress reports on your business, its production processes, and employees can instill greater certainty and confidence in your workers. They are more informed and better adept at handling their specific functions and can make the transition into higher-skilled jobs in a much easier manner. They can also come up with ways to increase their own productivity. Since this form of analytics is a low cost, it can also incentivize hiring more skilled and specialized workers like IT professionals, researchers, innovators, and data scientists, further improving efficiency. 

4) Better Decision Making: 

Important data sets such as consumer bounce rates, demographic spending, website traffic, and consumer conversion rates can be analyzed and accessed intuitively. This gives upper management greater insight into where their business is heading and what needs to be done. Decision making is then geared towards retaining consumers with offers and products that ensure loyalty and to also tap into markets with people from different backgrounds and age groups where the business is not thriving. This can be done by gearing your websites, services, and products to be appealing to a broad spectrum of consumers. Extensive analysis of the revenue generated from each consumer, and each product can also be used to decide what products should be prioritized and which products need improvement.

5) Increased Consumer Satisfaction: 

Consumer retention and satisfaction are the most crucial revenue generator for any business, as they are your most significant assets. Companies can leverage past consumer spending habits and preferences and provide services that can increase consumer loyalty, repeat orders, and improve the brand image for long term client-provider relationships. Advertising campaigns can use this information to increase the customer base. Demographic-based information can also help set specific targeting and pricing strategies to make your products more competitive in some market regions. This can increase your market share in those areas and turn up reliable streams of revenue as consumers' satisfaction in specific demographics is increased. 

6) Saves Time and Money: 

Big data analytics can sort through enormous data streams in a relatively short time, and the process can be automated. This saves time for workers to sort through the data and allows for better and faster decision making. Other methods of data analysis are very costly and often require the hiring of many specialized personnel. In this way, operational costs are reduced. 


The importance and widespread use of big data analytics in businesses worldwide cannot be ignored. It can allow you to make better and faster decisions, improve your overall productivity, make sure your customers are satisfied and open doors to future innovation. Ergo Ventures is a forerunner when it comes to digital transformation of business. To learn more about application about big data and digital transformation, call us at +88 019 388 555 00 or shoot a mail at

Strategies Taken Prior & After ERP Implementation